What Google Now Can Teach You About Reaching Your Customers
August 1, 2012 | Category :Technology

We MUTHOFON.com team is consist of young, enthusiastic, optimistic and professional programmers. We have observed like others in Bangladesh, we do not have any local websites for us which is able to present the whole mobile phone arena right in front of our eyes. Our people like other countries in the world plunge into the cell phone frenzy, regardless their age, sex, location. We talk mobile phones, dream mobile phones, every single moment we are attached to the mobile phones! Love for the mobile phone seems eternal though we have not introduced with cell phone since long time. Love comes with responsibilities, so we try to choose our mobile phones with great responsibilitie but how we will make sure which mobile phone does go with us by specifications, design, performance and price. Simple math, go to the markets and start roaming around then check, cross check, probing people, compare mobile phones. If we are smart and lucky enough we might get a superb mobile phone on that day or else. same thing another day! So what can we do for the cell phone lovers. A common platform on cell phone can get their all answers at one place. That's the main idea of MUTHOFON.com. Our intension is to provide total solution in one website. We publish regularly the latest News of mobile phone world, Reviews of new mobile phone and updates of older version. MUTHOFON.com will help people to stay connected to the cell phone world with up to the minute updates. We have made Sellífon and Mobiídoc segment where people will help themselves to buy or sell mobile phone and get solution for their existing cell phone problems. Visitors have the opportunity to comment on almost everything like Phone specification, News, Reviews and many more. Apart from mobile phone news, reviews, specifications we do provide free android apps, java games, wallpapers, themes, ringtones etc for mobile phone lovers, one can get all these on our yo'zone segment. MUTHOFON.com tends to be the center of interest for all cell phone lovers in Bangladesh. If you are runing any business related to cellphone, electric gadgets, IT shop or anything which you are up for market or trying to reach teenage to middle aged people like 13-40+ years, then MUTHOFON.com will be the perfect place to promote your business. If you do not have any website of your own, we can arrange a whole page detailing your idea or information linking to your advertised portion, the same way we could be your help even for a certain promotional offer of your business. Our Advertising spaces are in different sizes and shapes for your convenience, if you want more aggressive ad and a certain place, we will consider your demand sincerely. Yes, you can have a online shop on us for free! No matter where is your shop located, its for around the whole country. Criteria that we consider for a shop, You have at least 45 different phone models available at your shop. You are able to update your phone price regularly.You have a contact number where our visitors can call up for related inquiry. Now, if you think you have them all; please, mail us your shop details and call up our support number for the procedure. Muthofon.com, a new website dedicated totally for Bangladeshi mobile phone and gadget users is willing to publish voluntary reviews of gadgets and news from tech-enthusiasts from around the country. Interested ones can send your email describing the particular field or topic you are interested to write about. Since muthofon.com is already a hit among mobile phone lovers, your contribution to the tech community is going to be highly appreciated as well as you are definitely going to enjoy the fame of a smart tech reviewer. So, raise your voice and join our league. Write us about your choice of topic and we will communicate with you right away. We have started our journey since November 2008, still running on beta version and upgrading ourself upon your evaluation. If you do not agree to them, do not use this Site. You agree to these terms, if you access or use this Site by doing any of the following, including, but not limited to downloading, storing in cache, displaying or copying any materials on this Site. 1. The materials contained on this Web Site ("Site") constitute the intellectual property and copyright of muthofon.com and all information found on this Site is only for personal use and may not be used, sold or redistributed for commercial purposes. You may not download/leach, re-transmit, distribute or commercialise any of the materials without the authority, consent or permission of muthofon.com. 2. Reference of any products, services, hypertext links to third parties and advertisers, information by trade name, trademark, dealers, supplier, manufacturer or otherwise does not constitute or imply muthofon.com's endorsement, sponsorship or recommendation.3. Muthofon.com shall not be responsible for the content in any advertisings on its site or any information of the dealers including but not limited to their contact particulars, plans, prices, discounts found on the Site. 4. Muthofon.com accepts no responsibility for any contents of any third parties' sites linked from this Site or any other sites which provide a link to this Site. 5. All information contained in this Site does not constitute professional advice, as such no reliance should be placed on any of the contents of this Site. Muthofon.com will not responsible for any decision or action taken in reliance of any information, opinion and or advice found on this Site. It will be your responsibility to evaluate the accuracy and usefulness of all information found on this Site and apply your own judgment, skill and care when using or relying on any of the information. 6. Muthofon.com does not guarantee that files available for downloading from this Site will not be contaminated by viruses, worms, Trojan horses or other codes which manifest contaminating or destructive properties. 7. Muthofon.com shall not be liable for any direct or consequential loss or damage suffered in the event the server is down, the Site fails to respond or appears not to be functioning for whatever reason. 8. Muthofon.com reserves the right to edit, delete or refuse to post for public viewing any materials supplied to muthofon.com including, but not limited to any of your feedback, letters, forum postings. 9. Muthofon.com shall endeavour to ensure the privacy of the information you provide but Muthofon.com shall not accept any responsibility in the event a third party illegally penetrates Muthofon.com systems and obtains access to the information. 10. Any content submitted to Muthofon.com, becomes the sole property of Muthofon.com and cannot be used in parts or in whole without muthofonís consent. All such content expresses the views and opinions of their authors and muthofon.com will not be held responsible for any offensive or racist materials posted. MUTHOFON.com is an earnest attempt to make our cell phone arena more live and useful for the lovers of it. If you want to contact with us and have any suggestion or tips, please feel free writing into us. And few other things we should share with you, MUTHOFON.com is mainly a cellphone info based webpage where News, Reviews, Tech news, Ringtones, Themes and many more are also awaits for you. We would like to hear from YOU! Visitor feedbacks are very important to us, you are always welcome writing into us. Let us know how we are doing. Suggest us on how we can make it more user friendly. Any missing/wrong information on a certain phone model. Let us know if you found Broken link/Function failure. Before contacting us please keep in mind, We are not a shop. We do not unlock phones or have unlocking answers. We do not answer any driver/apps/installation related question. We do not suggest "which is the best phone to buy". You are always welcome writing into us.

At Google I/O last month, Google revealed what could be the beginning of the future of how you use Google . Google Now was revealed as one of several prongs in a shift in mobile search strategy that Google has started with its latest version of its Android operating system – Jellybean. One of the most interesting things about it is that it really speeds up search by eliminating the need for it.

It’s going to be a long time before you no longer need a search engine at all, but Google’s goal with Google Now is to get you the information you need before you even have to search for it. It does this through personalization, requiring you to allow it access to certain personal information (things like location, search history, etc.). While Google Now only has a handful of “cards” – the types of information it will push to you in this fashion – the company has made it clear that it intends to greatly expand the number of situations where Google Now will become your personal assistant. This looks to be a major part of where search, or information consumption, is headed. As Google and competitors progress in their mission, the rest of us will no doubt learn a lot of things along the way. If you’re a marketer or a business owner, perhaps there’s already a great deal to learn from Google Now.

Mobile marketing company Globys, who works with carriers on leveraging customer data for personalized marketing has already seen plenty of lessons to take away from the product. We had a conversation with Lara Albert, Vice President, Global Marketing at Globys about it.

“Google Now is innovative in that it will be pro-active in delivering context-relevant information,” Albert tells WebProNews. “One of the most important things that Google Now brings to light is the ability to understand and anticipate user needs as well as the ability to act intelligently based on that understanding.”

“Brands have a lot of information about their customers, but in many cases they don’t have the tools to harness the data in a way that enables immediate insight and action,” she adds. “It’s time for brands to leverage what they know about their customers to engage them in more meaningful and valuable ways. And mobile is a powerful channel for doing so in that the device allows for such a personal and highly relevant means of engagement relevant to other marketing channels.”

Must brands build their own mobile apps to tap into the Google Now-like experience of delivering what customers want as they want it, or can they take advantage of existing apps that consumers are already using?

Albert thinks whether to build an app or use third-party apps is not the first question brands should be asking.

“The first question to ask is ‘what is my goal?’” she says. “By defining your objectives, you can then ask how mobile fits into the overall marketing picture.”

“Every marketer is interested in influencing customer behaviors in ways that align with a financial objective, whether that’s to increase revenue, for example, or build customer loyalty,” Albert adds. “Think of a department store focused on getting loyal customers to buy more when they are at their stores. An app can deliver an alert notifying of a sale on a customer’s most frequently purchased brands and the location of the item when they’re in the actual store. The alert may also recommend an item that similar customers have purchased in the past.”

“Or consider an airline focused on a life cycle management strategy to build brand loyalty, they can engage customers throughout the purchase cycle and beyond,” she continues. “What about an e-commerce company trying to motivate fans to create and share viral promotions? For each of these examples, brands should be using a data-driven approach to make their marketing more relevant – and let’s face it – more effective in driving a desired action.”

“Brands can leverage Google Now or other apps for awareness or attracting new customers, but for engaging existing customers – a branded app that collects, analyzes and delivers thoughtful, relevant, context-driven information will be more effective,” she says.

We asked Albert how she thinks brands be able to take advantage of Google Now itself.

“I would compare ads integrated with Google Now or another a third-party app as more akin to traditional online marketing – more like banner ads meant to increase brand awareness or to acquire customers,” Albert suggests. “Where mobile can really shine is in engagement with existing customers.”

“A branded app is a great opportunity to make the most of mobile’s strengths,” she says. “Think of the difference between getting a blast SMS from a local car dealership about a test-drive event vs. getting a notice about a promotion on a specific car model via your Volvo app which has been sending regular notifications and discounts for oil changes, tire rotations, etc. (and which has informed Volvo that your car is four years old and you have a pattern of purchasing a car every five years). Which offer are you going to be more receptive to versus considering it as spam?”

“Mobile apps allow brands to do more because they can collect data and integrate that information with other data such as a customer’s purchase history, loyalty program profile, etc.,” Albert concludes. “The real power of mobile engagement lies in the intelligent analysis of data from different sources and the ability to act on that data in real-time with contextually relevant communication.”

Perhaps the biggest obstacle for brands to overcome with this kind of marketing is getting customers to actually allow the kinds of settings required to gain certain data (location, for example). There are plenty of mobile device users who aren’t all that comfortable enabling this kind of information retrieval, but a lot of big tech and social brands making use of such settings is likely deteriorating the resistance to some extent. Google would be at the forefront of such brands, and with Google Now, the company may just be able to rip a giant chunk out of the barrier, especially once it is expanded on to a greater number of devices.

Google Now is only in its earliest of stages. Just wait until "Google Glass" gets involved.



comments powered by Disqus